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Case study · Philips Malaysia
From zero to a double digit share of sales online.
We introduced ecommerce at Philips Malaysia and have run it end to end for seven years.
Results
The challenge
What they needed
Philips Malaysia, covering personal care, mother and child care, sound and vision and household products, had no online presence. It was missing customers it could only reach online, and needed a partner to build and run the whole channel.
What we did
How we helped
- Introduced ecommerce at Philips Malaysia and built the brand store
- Launched official stores on Lazada, Shopee, 11Street and other marketplaces
- Ran the full online operation: inventory planning, stock movement, warehousing, order fulfilment, customer support, sales and campaigns
- Connected every channel to the back office and logistics partners on ezCommerce, processing millions in sales every month
- Grew the channel year after year, across seven years and counting
"Starting with setting up our official website to managing all our online official stores across all marketplaces, A&O has been instrumental in making ecommerce a major part of Philips Personal Health business. We are thankful for their continued support and the hard work they have put in making our business a success."
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