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Case study · idsMed
Five Asian markets, one partner.
We took idsMed's InnoQ and RespoKare brands onto Lazada and Shopee across five Southeast Asian markets, and launched two of them from scratch.
Results
The challenge
What they needed
idsMed is an integrated medical equipment, supplies and services group operating across Asia. It had a brand store in Malaysia, Singapore and the Philippines that needed significant improvement, no presence on the marketplaces where its customers were shopping, and plans to enter new territories with its InnoQ and RespoKare brands.
What we did
How we helped
- Onboarded idsMed onto Lazada and Shopee in each market, including the registrations medical products need
- Launched the brands from scratch in Thailand and Vietnam
- Planned and ran campaigns and marketing in every market
- Stayed on as the one partner across all five markets
"The A&O team made much effort in understanding our requirements and customizing the solutions to our needs, which is important in a business partner."
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