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Case study · adidas Combat Sports (Double D)
From no online presence to a global rollout.
For franchise owner Double D, we built the adidas Combat Sports online business in the USA, then rolled it out to seven more countries across the Americas, Asia Pacific and Europe.
Results
The challenge
What they needed
Double D runs adidas Combat Sports, the combat sports equipment and apparel line for boxing, karate, taekwondo, kickboxing and Brazilian jiu jitsu. In the USA the business had no online presence at all, while customer demand kept growing. It needed a brand store, marketplace presence and round the clock support. Once the US was working, Double D wanted the same standardized brand experience in more countries.
What we did
How we helped
- Designed and built the adidas Combat Sports brand store in the USA
- Launched on Amazon, Walmart and eBay
- Ran day to day operations: inventory planning, stock movement, sales and campaigns
- Connected every channel to the back office and logistics partners on ezCommerce, for both B2B and B2C sales
- Built the global brand store once and deployed it across markets, with a separate B2B store for trade customers
- Rolled the standardized store out to Mexico, Japan, South Korea, Indonesia, Australia, New Zealand and Italy, in five languages
"A&O has not only designed our adidas Combat Sports brand store in the USA, but has also launched our products across all marketplaces including Amazon, eBay and Walmart. A&O takes care of it all, B2B and B2C sales and integrating the back office with our online shops using their own ezCommerce technology. Our partnership has been a great success and we see it going beyond the USA to other territories and other lines of business."
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