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Case study · Off the Hook
Making a Shopify store faster and easier to buy from.
We optimized Montreal streetwear retailer Off the Hook's Shopify store, working entirely on its own platform.
Results
The challenge
What they needed
Off the Hook, a Montreal fashion retailer with stores and an online shop, wanted a stronger online business. Its Shopify store had slow loading, critical bugs, unreliable filters and search, cart and checkout issues, and layout and translation inconsistencies.
What we did
How we helped
- Analyzed the store and fixed critical bugs
- Improved loading speed and overall performance
- Rebuilt sorting, filters, search and navigation
- Simplified checkout through usability testing
- Fixed layout and translation inconsistencies
- Added personalized recommendations, customer reviews and social integration
"The A&O team has been an excellent collaborator in our Shopify optimization project."
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