ACS Global Story

How A&O Helped ACS Amplify Their Brand Experience Globally.

Adidas is the expert in the field of Combat Sports. It is the only Combat Sports brand offering a complete range of training equipment and apparel for the Combat Sports player.


  • Italy
  • Japan
  • Australia
  • Mexico
  • Korea
  • Indonesia


Countries launched


Languages in use



The Challenge

Adidas Combat Store wanted representation in different countries in order to cater to a wider audience, for which they needed assistance in creating a standardised brand store to provide a uniform experience that could address a potential global audience as part of a strategic initiative.

Project Outcome

Our Approach

Keeping the adidas brand in mind, A&O created and managed an online brand store using their seamless technology that targeted a global audience in 3 different continents within 6 months and launched in the following 7 countries.

Amazing Results

With the help of fully automated sales and operations through ezCommerce, A&O was able to successfully launch adidas Combat Store in 9 different countries, allowing adidas to provide a uniform brand experience to its global audience.

“A&O has not only designed our adidas Combat Sports brand store in the USA, but has also launched our products across all marketplaces including Amazon, eBay and Walmart. A&O takes care of it all B2B and B2C sales and integrating the back office with our online shops using their own “ezCommerce” technology. Our partnership has been a great success and we see it going beyond the USA to other territories and other lines of business.”

Christophe DessallesGlobal MD – adidas Combat Sports/ Double-D