ACS Global Story

Italy, Japan

Australia

Mexico

Korea

Indonesia

adidas is the expert in the field of Combat Sports and given its success in USA, it has now expanded to new territories such as USA, Mexico, Japan, Italy, Indonesia, Australia and Korea.

adidas Combat Sports Global

Italy

Japan

Mexico

Korea

Australia

Indonesia

7

Countries launched

5

Languages in use

100

Growth

The Challenge

adidas Combat Store wanted representation in different countries in order to cater to a wider audience, for which they needed assistance in creating a standardised brand store to provide a uniform experience that could address a potential global audience as part of a strategic initiative.

Our Approach

Keeping the adidas brand in mind, A&O created and managed an online brand store using their seamless technology that targeted a global audience in 3 different continents within 6 months and launched in the following 7 countries.

Result

With the help of fully automated sales and operations through ezCommerce, A&O was able to successfully launch adidas Combat Store in 9 different countries, allowing adidas to provide a uniform brand experience to its global audience.

A&O has not only designed our adidas Combat Sports brand store in the USA. Our partnership has been a great success and we see it going beyond the USA to other territories and other lines of business.

Christophe Dessalles

Global MD – adidas Combat Sports/ Double-D

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