iDSMED Story



Malaysia, Singapore

Thailand, Vietnam


iDSMED Group is one of the largest integrated solutions provide of medical equipment, supplies and services in Asia. In line with its expansion program in the region, iDSMED Group now successfully operates in 9 markets: Singapore, Malaysia, Indonesia, Hong Kong, Philippines, Thailand, China, Taiwan and Vietnam.



18 million USD


Selangor, Malaysia



Business Model

B2B & B2C


Countries launched


Increase in revenue


Positive seller rating

The Challenge

While iDSMED did have an online presence in Malaysia, Singapore, and the Philippines, it needed significant improvement, which required A&O’s intervention. They previously only had an online brandstore and had yet to launch on any marketplace, which they needed assistance with in order to improve their overall performance. iDSMED also desired to expand into new territories, for which they required assistance.

Our Approach

A&O intervened by onboarding iDSMED on Lazada and Shopee for every region and put in considerable effort towards all campaigns and marketing of their products, which led to significant improvement in their company profile and A&O also facilitated an expansion into additional countries by launching in Thailand, and Vietnam.


A&O not only assisted iDSMED in expanding into new countries such as Thailand and Vietnam, where the launching trial was extremely successful, but it also assisted in maintaining and improving performance in existing countries. Between August 2021 and January 2022, iDSMED Philippines made approximately 1200 percent profit per month, while in Malaysia, iDSMED secured their seller rating in the top 10 medical brands, and finally, in Singapore, they were able to significantly increase their followers in comparison to market competitors.

A&O has not only designed our adidas Combat Sports brand store in the USA, but has also launched our products across all marketplaces including Amazon, eBay and Walmart. A&O takes care of it all…B2B and B2C sales and integrating the back office with our online shops using their own “ezCommerce” technology…. Our partnership has been a great success and we see it going beyond the USA to other territories and other lines of business.

Christophe Dessalles

Global MD – adidas Combat Sports/ Double-D

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